SEO / SEM Specialist

Job Title: SEO/SEM Specialist (Google Ads Expert)
Location: Remote (LatAm/South Africa Preferred)
Salary: $1,800/month
Schedule: Full-time, EST hours

About the Role

Hazard is seeking an experienced and highly skilled SEO/SEM Specialist to optimize Google Ads campaigns for a home building client. The ideal candidate is a data-driven digital marketer with expertise in Google Ads, Meta Ads, and local lead generation strategies. This role requires a proactive, analytical, and creative problem solver who can enhance lead quality, optimize ad spend, and drive sales growth.

Key Responsibilities

• Develop, implement, and manage Google Ads campaigns focused on real estate/home building lead generation.

• Continuously analyze campaign performance and optimize for conversion rates, lead quality, and cost efficiency.

• Experiment with ad creatives, bidding strategies, and targeting methods to improve results.

• Conduct keyword research, audience segmentation, and competitive analysis.

• Collaborate with the team to align SEM strategies with overall marketing and sales goals.

• Track, report, and provide insights on key performance metrics (CPL, CTR, ROAS, etc.).

• Stay updated on Google Ads trends, algorithm changes, and best practices.

Ideal Candidate Profile

• 5+ years of experience in SEO/SEM, with a strong background in Google Ads optimization.

• Agency experience preferred, particularly in managing high-budget campaigns.

• Proven track record of generating high-quality leads in competitive industries.

• Strong analytical mindset, able to interpret data and make data-driven decisions.

• Comfortable experimenting, iterating, and learning from campaign performance.

• Experience in real estate/home building marketing is a strong plus.

• Highly detail-oriented, organized, and able to manage multiple campaigns simultaneously.

• Proficiency in Meta Ads and other paid media platforms is a bonus.

Why Join Us?

• Competitive salary of $1,800/month.

• Opportunity for performance-based bonuses tied to cost-per-lead (CPL) goals.

• A fast-paced, data-driven environment with room for professional growth.

• Work with an experienced team focused on real impact and results.

• Flexible remote work while following EST business hours.

How to Apply

If you're a Google Ads expert who thrives on optimization, data, and driving quality leads, we'd love to hear from you! Apply today and help us take lead generation to the next level.