Coco Curls has been on rocket ship since its founding in 2020. Built on largely organic social growth, we are now maturing into a DTC eCommerce business with a multi-faceted growth and retention strategy across organic, paid social, search, CRM, and beyond. We’re a fast-growing company so this role requires you to be both strategic and detail-oriented, and willing to lead experienced teams.
We’re on the lookout for a social media manager who’ll be able to uphold the brand's strong online image. Their responsibilities will include identifying social networks where our current and prospective customers frequent, building an audience and promoting our brand through creative engagement.
Note: This is a full-time & hybrid position. You may be required to come into the office during events and campaigns.
Tasks:
- Develop, implement and manage our social media strategy and aesthetic
- Manage and oversee social media content across all social media platforms, including Instagram, Twitter, Facebook, Pinterest, TikTok and Facebook groups
- Post across all social media channels
- Come up with creative captions and use relevant hashtags
- Design and post interactive stories to engage with audience and increase engagement
- Measure the success of every social media post, story and campaign using UTMs and other metrics
- Design posts using Canva or other design softwares
- Edit basic videos when needed (adding text and such)
- Monitor engagement and suggest content optimization
- Work on influencer campaigns and programs
- Generate influencer content and user content
- Help with other marketing campaigns, such as SMS and email
- Assist with photoshoots and video shoots
- Stay up to date with latest social media best practices and technologies
- Work with the design and writing teams to ensure content is informative and appealing
- Work with graphic designers on fresh & value-adding ideas
- Collaborate with Design and Product Development teams when needed
Must have:
- Bachelor’s degree
- 3+ years experience in the field of marketing & social media, preferably with an e-commerce brand
- Excellent and impeccable English & grammar
- A love for great copy and witty communication
- Excellent knowledge of Canva or another well-know design platform for social media posts
- Basic understanding of image editing, digital sketching, design and aesthetics
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Exceptional creativity and innovation
- Excellent time management and organisational skills
- Accuracy and attention to detail
- An understanding of the latest trends and their role within a commercial environment
Benefits:
- Competitive salary & bonus
- Fun startup working culture
- A sense of mission, and contribution to the greater good
- Work from home flexibility