Summary:
We are seeking a skilled and passionate SEO Specialist to drive organic traffic to our website and improve our search engine rankings. You will be responsible for developing and implementing comprehensive SEO strategies, conducting keyword research, optimizing website content, and building high-quality backlinks. Your expertise in SEO best practices will be essential in increasing our online visibility and achieving our business objectives.
Responsibilities:
- SEO Strategy Development & Execution: Develop and implement comprehensive SEO strategies aligned with business goals.
- Keyword Research: Conduct in-depth keyword research to identify relevant search terms and target them effectively in website content and meta descriptions.
- On-Page Optimization: Optimize website content, meta descriptions, title tags, header tags, and schema markup to improve search engine rankings.
- Technical SEO: Conduct technical SEO audits to identify and resolve website issues that may hinder search engine crawling and indexing.
- Off-Page Optimization: Develop and execute a link building strategy to acquire high-quality backlinks from authoritative websites.
- Content Optimization: Collaborate with content creators to ensure website content is optimized for search engines and user experience.
- Performance Tracking & Reporting: Track and analyze key SEO metrics (e.g., organic traffic, keyword rankings, conversion rates) and provide regular reports on performance.
- Competitive Analysis: Analyze competitors' SEO strategies to identify opportunities and stay ahead of the curve.
- Algorithm Updates: Monitor and adapt to changes in search engine algorithms and best practices.
- Collaboration: Collaborate with other marketing team members (e.g., content, social media, web development) to ensure cohesive marketing efforts.
- Staying Up-to-Date: Stay current with the latest SEO trends, tools, and techniques.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field preferred.
- Proven experience in SEO, with demonstrable results.
- Strong understanding of SEO principles and best practices.
- Proficiency in keyword research and on-page optimization techniques.