Overview
Savvital is seeking a highly skilled SEO Specialist to join our marketing team at a specialist level. This role is geared toward candidates with proven experience (3-5+ years) in SEO and digital marketing, who can drive our organic growth through strategic, data-driven initiatives. As a key member of the marketing team, you will lead the development and execution of robust SEO strategies that enhance our online visibility, optimize our content, and significantly boost organic traffic. This role requires a blend of technical expertise, creative problem-solving, and strategic insight.
What Your Day Looks Like
- Performance Review: Analyze key SEO metrics using Google Analytics, Google Search Console, and industry-standard tools (e.g., SEMrush, Ahrefs) to identify trends and opportunities.
- Strategic Planning & Collaboration: Participate in cross-functional meetings with content, design, and web development teams to align SEO initiatives with overall marketing objectives.
- Hands-On Optimization: Lead on-page and technical SEO improvements, including keyword research, meta-data optimization, site speed enhancements, and mobile optimization.
- Reporting & Strategy Refinement: Generate in-depth reports that detail performance metrics and actionable insights, adjusting strategies based on data and competitive analysis.
Key Responsibilities
SEO Strategy & Leadership:
- Develop and implement comprehensive SEO strategies to improve website rankings, drive organic traffic, and increase conversion rates.
- Lead competitive analysis and keyword research to identify market opportunities.
On-Page & Technical SEO:
- Optimize content, meta tags, headers, and image alt texts to ensure alignment with best SEO practices.
- Conduct regular technical SEO audits (site speed, mobile responsiveness, structured data) and coordinate with the web development team to resolve issues.
Content Collaboration & Optimization:
- Work closely with content creators to ensure that all published content is optimized for search engines.
- Provide actionable recommendations and SEO guidelines to ensure consistent, high-quality content production.
Data Analysis & Reporting:
- Monitor SEO performance through detailed analytics, preparing strategic reports with recommendations for continuous improvement.
- Track and report on key metrics, ensuring that performance benchmarks are met or exceeded.
- Process Improvement & Mentorship:
- Identify bottlenecks and implement structured processes to enhance SEO workflows.
- Mentor junior colleagues and collaborate on cross-departmental training initiatives.
Job Expectations & Growth
- Performance Metrics: Achieve targeted increases in organic traffic, improved keyword rankings, and enhanced conversion rates.
- Career Path: Demonstrate leadership in SEO initiatives, paving the way for further strategic responsibilities and potential advancement to senior specialist or management roles.
- Continuous Improvement: Commit to ongoing professional development, leveraging industry certifications and advanced training to stay at the forefront of SEO best practices.
Qualifications
- Bachelor’s degree in Marketing, Communications, IT, or a related field.
- 3-5+ years of proven experience in SEO or digital marketing, with a track record of delivering measurable results.
- Deep proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
- Strong analytical skills and the ability to translate data into actionable strategies.
- Excellent communication skills and a collaborative, proactive mindset.
- Advanced understanding of technical SEO, including site audits, page speed optimization, mobile optimization, and structured data.
- Bonus Points: Experience with content management systems (e.g., WordPress) and basic coding knowledge (HTML/CSS) and has a personality.