This is a remote position.
Job Title: Meta Ads Specialist (Part-Time)
Employment Type: Independent Contractor - Part-Time (20 hours per week)
We are looking for a talented Meta Ads Specialist to join our team on a part-time basis. The ideal candidate will have a strong background in managing and optimizing Meta (Facebook & Instagram) advertising campaigns to drive engagement, conversions, and return on ad spend (ROAS). This role requires a combination of strategic thinking, analytical skills, and creativity to ensure maximum campaign performance.
Develop, manage, and optimize Meta (Facebook & Instagram) Ads campaigns.
Conduct audience research, segmentation, and targeting to enhance campaign effectiveness.
Create compelling ad creatives in collaboration with the design and content teams.
Implement A/B testing strategies to improve ad performance.
Monitor, analyze, and report on campaign performance metrics, making data-driven optimizations.
Manage ad budgets efficiently to maximize return on ad spend (ROAS).
Keep up-to-date with Meta Ads platform updates, trends, and best practices.
Set up and manage conversion tracking, pixel implementation, and retargeting strategies.
Collaborate with the marketing team to align paid social efforts with overall marketing goals.
Proven experience as a Meta Ads Specialist or in a similar paid social media advertising role.
Strong understanding of Facebook Business Manager, Ads Manager, and Meta’s advertising ecosystem.
Experience with audience segmentation, lookalike audiences, and retargeting strategies.
Proficiency in analyzing data and making data-driven decisions.
Familiarity with landing page optimization and conversion rate strategies.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Excellent communication and reporting skills.
Meta Blueprint certification is a plus.
Flexible remote work schedule (20 hours per week).
Opportunity to work with a growing and innovative digital marketing company.
A collaborative and supportive team environment.
Exposure to a variety of industries and exciting projects.