Fundamentally understand clients’ businesses and develop paid social marketing strategies to meet performance targets
Create, deploy, and manage Meta, TikTok, Pinterest, and LinkedIn campaigns
Optimize campaigns by managing budgets, bids, creative, ad analysis, targeting & regular split testing
Guide effective copy for ads & landing pages
Optimize eCommerce product feeds using third-party tools to improve channel performance
Implement and monitor conversion tracking, proactively identify tracking issues, and provide detailed recommendations on how to resolve them if support is needed
Gather and analyze performance data to make recommendations for improvement
Auditing & Strategy
Conduct comprehensive audits and clearly communicate areas of improvement for the following ad platforms: Meta, TikTok, Pinterest, LinkedIn
Identify gaps in ad management best practices and document actions needed to improve
Participate in cross-channel strategy development for clients, including budget planning, determining performance targets, and providing input on implementation tactics
Identify untapped opportunities, provide recommendations and execute strategies to reach client goals
Guide ad content strategy, provide actionable recommendations to creative resources and content creators
Complete account setup on paid social platforms
Reporting
Maintain performance reports to effectively communicate results to clients
Ensure client’s business goals are being met, proactively suggest areas of improvement if goals are not being met
Manage client conversations as they pertain to managed platforms delivery tactics
Guide clients on paid marketing best practices
Clearly articulate the “why” behind decisions or suggestions to develop client trust
Internal Projects & Operations
Provide regular feedback to leadership on process improvement opportunities
Lead development of relevant standard operating procedures (SOPs) to enable division growth
Regularly communicate to the internal team, management and clients on project development, timelines and results
Continuously monitor digital marketing trends and developments, bring unique suggestions and recommendations to the Marketing Team and clients.
Requirements
1-3 years of demonstrable media buying experience in relevant ad platforms
Demonstrated success developing, implementing and optimizing paid social media strategies across: Meta, LinkedIn, Pinterest, and TikTok
Agency experience is required
Experience managing legacy paid marketing campaigns with the ability to quickly impact performance
Comfortable implementing conversion tracking and other administrative tasks within Business Managers
Demonstrable experience in scaling brands through paid social
Experience with customer segmentation, and paid ad attribution
Experience with GA4
Google Tag Manager (GTM) experience is a plus, but not required
Ability to successfully manage multiple projects simultaneously