Channel Marketing Manager, International

Abnormal Security is seeking a dynamic and results-driven Channel Marketing Manager to join our growing Field & Channel Marketing team. In this role, you will lead the strategic development and execution of partner marketing programs that fuel international growth. You’ll be responsible for building scalable co-marketing initiatives, driving partner enablement, and developing onboarding experiences that accelerate time-to-value for new partners.

This role is perfect for someone who thrives in a high-growth environment, loves owning projects end-to-end, and is ready to uplevel the global impact of Abnormal’s partner ecosystem.

What You'll Do

• Design and execute international channel marketing programs that drive pipeline and accelerate partner-sourced revenue.
• Develop scalable onboarding and enablement frameworks to set new partners up for success and ensure they are aligned with Abnormal’s GTM strategy.
• Lead quarterly partner enablement experiences, including webinars, virtual sessions, and partner sales kickoffs.
• Collaborate with channel team members to identify, recruit, and launch strategic partners in key regions.
• Manage and optimize the partner portal, ensuring an excellent partner experience, access to key resources, and ongoing content updates.
• Drive execution of co-marketing campaigns with top partners, including events, digital campaigns, joint content, and localised partner efforts.
• Coordinate the deployment of SPIFFs and incentive programs, ensuring smooth operations and alignment with regional goals.
• Work closely with content, field marketing, and global campaigns teams to ensure partner materials and messaging are consistent, timely, and aligned to the overall brand narrative.
• Track program impact and performance across enablement, engagement, and pipeline influence—bringing insights and recommendations to quarterly reviews.

What Success Looks Like

• Increased engagement and sourced pipeline from partner ecosystem
• Successful launch and ramp of newly onboarded partners in target regions
• Seamless delivery of quarterly enablement programs with measurable partner impact
• Scalable campaign frameworks that are repeatable and adaptable by region
• Strong alignment with partner sales, field marketing, and campaign teams

Must-Haves

• 5+ years of experience in B2B marketing, with at least 2 years in channel or partner marketing
• Demonstrated ability to build and scale partner programs from the ground up
• Strong project management and cross-functional collaboration skills
• Comfortable managing competing priorities and multiple workstreams with precision
• An interest in growing within a fast-paced, high-growth cybersecurity environment

Nice-to-Haves

• Experience with tools like Salesforce, Impartner, Marketo, or WorkSpan
• Familiarity with partner personas (resellers, distributors, alliances, MSSPs)
• Experience supporting international go-to-market and regional marketing needs
• Background in event planning or campaign execution with partners

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