About Scope AR:
Scope AR is supercharging the productivity of large enterprises. We have been empowering customer teams with AR work instructions on the frontline for aerospace, aviation, and heavy industry manufacturers. We're driving measurable ROI by increasing productivity, service, and delivery for our partners while reducing labor and material costs through augmented reality that provides expert build guidance on demand. Our Saas platform makes it easy for leading organizations like Johnson & Johnson, Danaher, Lockheed Martin, Honeywell, and others to leverage AR as a new way to scale their organizations globally with greater efficiency.
Job Description:
We’re seeking a results-driven marketing manager to help accelerate demand generation and pipeline creation at our startup, specializing in Enterprise SaaS sales and selling to Fortune 2000. Scope AR empowers Aerospace and Defense, Aviation, and Advanced Industrial Manufacturing organizations to enhance operational efficiency, reduce errors, and accelerate training through cutting-edge augmented reality solutions.
As a key member of the GTM team, you will work closely with the rest of the leadership team to develop and execute account-based strategies that will have an immediate impact. This role requires a hands-on marketer who can dive deep into our target markets, craft compelling campaigns, and deliver measurable results in a fast-paced environment.
Requirements:
- 5 years of experience in ABM, demand generation, or growth marketing, especially in B2B Enterprise Space.
- Proven track record in pipeline generation and delivering measurable lead conversion and revenue growth results.
- Expertise in multi-channel marketing, including digital advertising, webinars, events, and social media.
- Strong understanding of content marketing and its role in demand generation and lead nurturing.
- Experience managing freelancers and agencies to support content creation and digital marketing.
- Experience managing a budget efficiently for ROMI (return on marketing investment).
- Familiarity with automation platforms (e.g., Clay, HubSpot).
- Skilled in analyzing and leveraging data for campaign optimization and reporting.
- Knowledge of technical sales cycles and ability to use marketing communications to nurture and accelerate leads.
- Self-starter who can thrive in a fast-paced, early-stage startup environment.
- Exceptional communication skills and ability to collaborate effectively across teams.
- Creative problem-solver who can balance strategic thinking with tactical execution.
- Growth mindset and curiosity to stay up to speed on ABX trends and technology (e.g. AI-powered content creation and personalization solutions).
Responsibilities:
- Develop and execute demand generation campaigns tailored to target accounts in aerospace, defense, aviation, and advanced manufacturing.
- Identify and nurture high-value leads, guiding them through the buyer’s journey to create sales-ready opportunities.
- Implement and optimize pipeline acceleration programs, ensuring alignment with the sales team’s objectives.
- Build and execute account-specific marketing strategies to engage decision-makers at key accounts.
- Leverage segmentation and personalization to craft messaging and campaigns that resonate with our Ideal Customer Profile (ICP).
- Partner with sales to research target accounts, understand buyer pain points, and deliver tailored marketing assets to drive engagement.
- Develop impactful content, including case studies, white papers, sales collateral, and product explainer videos
- Design and execute multi-channel campaigns using webinars, live events, digital advertising, and social media to engage prospects.
- Collaborate with cross-functional teams to optimize website and landing pages for lead capture and conversion.
- Measure and report on campaign performance, identifying actionable insights to improve outcomes.
- Use data-driven techniques to refine audience segmentation, messaging, and channel strategies.
- Continuously test and iterate to maximize ROI on all marketing activities.